John. Thanks for this. You are right on. Rather than looking at the magnitude of the task(because the problem is so immense) just, as you write, take the first step.
The little things matter and they all add up. A million people doing one little thing, even once a week. Wow. The good it will do.
I saw this excellent article this morning in the NY Times (link below). I wanted to share it with you and any other readers seeing it: