J.C. Cooper. This article is really good. Meaningful marketing is the key. I am so impressed with your summaries of examples of this version of marketing. Totally agree.

I particularly like the highlighted part above.

It is interesting, in light of all these relevant reach outs, when one sees perfunctory covid-19 marketing. I have noted many where the email says we are here for you, but not much else. It’s almost as though there is a corporate list checked off to confirm a contact was made, with content not even given a second thought.