Excellent piece, Paul. Especially the part I highlighted above.I like how you put the necessity of self-promotion in context. It needs to be done yet there is a continuum on how much/degree/etc.

Figuring it out is a journey as well as matching the effort to individual comfort levels. But yes, self-promo must be done.

It is worth adding Yoda’s words here: Do or do not, there is no try.